3 Top Ways to Get More Traffic and More Sales
There is only one universal issue that hangs over the neck of every Etsy seller and threatens to drown them in the sea of unfinished products and unpaid bills.
It's not enough traffic.
Let's do the math together, OK?
An average e-commerce store (that would be your Etsy shop) converts at about 100:1.
That means that for every 100 people going through your shop (or 100 pageviews in Etsy). one person buys.
I can just hear you in my mind, going "WHAT THE *BEEP*" (yes, I just censored you. In my head.) but when we see that number, which has proven to be true for every Etsy shop I ever worked with, we can finally understand how come we have no sales.
So now, let's do the math together. Let's aim at one sale a day. How many pageviews a day would you need?
That's right, 100. Let's multiply by one month, we need to get 3000 views a month, on average.
If you see that your conversion rate (views to sales) is lower than 1%, you can troubleshoot your shop right here.
If you're more or less on point but aren't getting enough traffic to make consistent sales, I'd like to present you my favorite 3 ways of getting traffic for free and without too much hassle.
1. The method that got my shop out of the ditch: Etsy SEO
SEO, as you probably know, stands for Search Engine Optimization.
In simple terms, it is optimizing our titles, tags and variations so that Etsy understands our listing is the most relevant result for the search a customer has performed.
Here are a few things you need to make sure are in place to get started on Etsy SEO:
1. Use Marmalead to check how popular the keywords you're using are. Aim for over 25 avg. weekly views.
2. Make sure your about page, policies, shop icon and banner if you chose one are all filled up.
3. Repeat every keyword you put into your title, in your tags as well and fill up variations correctly.
2. My favorite almost-passive traffic source: Pinterest
Pinterest is the rising star of social media.
On Pinterest, you don't need any followers and you don't need to worry about creating content every day.
Here are a few things you need to make sure are in place to get started on Pinterest:
1. Make sure your bio is completely filled out and sprinkled with keywords that will help your people find you.
2. Make sure you have one board that features your products only.
3. Create 15-20 boards related to your ideal customer's interests
and fill them with 20 pins at least.
3. My favorite social media platform: Facebook
You know how everyone you know (and everyone you don't know) is on facebook?
Well, that just means that so is your ideal customer!
Use your Facebook page to reach them, engage with them and make them fall in love with you and your products.
Here are a few things you need to make sure are in place to get started on Facebook:
1. Fill up your about page and all your details.
2. Use Canva to create a compelling cover photo that will either educate your ideal customer, inspire them or get them to take action.
3. Try to post 3 times a week at the minimum.
4. Use a mix of personal post, product posts, inspirational posts and engaging posts (such as questions) to get people to get to know you and engage with you.
That's it for me!
What's your favorite ways to get traffic and sales in your shop? Leave a comment below!